Every day, on average, four Canadians are killed and 190 more are injured due to alcohol and drug-related crashes.
Rick Allwright, president of MADD Yarmouth, unveils the first in a series of Campaign 911 signs. The unveiling in South Ohio was combined with the launch of the annual Project Red Ribbon Campaign.Carla Allen photo
MADD Yarmouth, with other chapters of MADD Canada, continues to work towards stopping impaired driving.
The Project Red Ribbon Campaign was launched locally on Nov. 3, along with the unveiling of the first in a series of Campaign 911 signs. The signs are being placed on secondary roads to remind motorists to call 911 if they spot an impaired driver.
MADD Canada National president Denise Dubrick attended the event.
A founding member of the Calgary MADD chapter, Dubrick lost her son-in-law Darryl Ray in May 2000, leaving her two grandsons without their father.
He was a passenger in a car driven by an impaired driver.
“The police came to our door the next morning to tell us. I have never felt such pain,” said Dubrick.
“I’ve witnessed my daughter’s pain, seen the looks in my grandsons’ eyes. I will never get over that. We chose to put our energy towards something that will make a difference for others. That’s how I honour Darryl’s memory. We advocate for changes to the provincial and federal legislations, we have our awareness campaign, and we’re doing a wonderful job.”
Susan MacAskill, manager for MADD Atlantic Chapter Services, also spoke at the unveiling and launch.
“I’ve witnessed my daughter’s pain, seen the looks in my grandsons’ eyes. I will never get over that. We chose to put our energy towards something that will make a difference for others.” MADD Canada National president Denise Dubrick
“These tragic, senseless, needless deaths and injuries are 100 per cent preventable,” she said.
Project Red Ribbon is MADD’s signature holiday season campaign, where red ribbons are distributed throughout the area to remind people to make smart choices during the season.
MADD Yarmouth County is asking residents in southwestern Nova Scotia to tie a MADD Canada red ribbon to their vehicles, key chains, purses, briefcases or backpacks.
The red ribbon is a symbol of a person’s commitment to drive safe and sober during the holiday season and throughout the year. The ribbon also serves as a reminder to other motorists to drive sober.
Red ribbons are available from local participating retailers (Fairway Insurance, Vaughn Assurance, Coastal Credit Union branches, Firefighters Museum, Gator Bytes Computers and other sponsors), or from MADD Yarmouth County by calling 902-748-0113 or by emailing firstname.lastname@example.org