The workshop will bring together more than 200 municipal officials from across the province.
The event will be held at the Mariners Centre, which will be provided free to the UNSM as municipal units belonging to the Yarmouth and Acadian Shores Tourism Association (YASTA) contributed funds to rent the facility.
The conference is expected to provide an economic boost to the community.
“YASTA, the municipalities, and UNSM will all work together to showcase our region to the attendees,” says John Cunningham, councillor for the Municipality of Yarmouth and chair of YASTA.
A focus of the association is to bring large groups of people to the area for meetings, conventions and sports tourism. Rick Allwright, the group sales coordinator, is responsible for finding various organizations throughout Nova Scotia, across Canada and within the Northeastern United States.
He works at showcasing Yarmouth and Acadian Shores as the ideal destination for their meetings and conferences.
“We are aggressively pursuing many events, and we are aiming to make events business a significant economic driver for the region,” said general manager Julie Walters.
“We’re going to become known as the authentic events capital of Nova Scotia.”
Selling Yarmouth and Acadian Shores as a destination for various events is not without its challenges. Lead times for events are long and they are often booked several years in advance.
“When events arrive in Yarmouth and Acadian Shores, the business is noticed and appreciated by the whole community. Delegates are welcomed and are treated like big lobsters in a small pot. Our community spirit and unique location positions Yarmouth and Acadian Shores to strongly succeed in the events market,” said Walters.