Nova Star Cruises adds Nova Scotia tourism leader to its team

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White Point's Danny Morton to become director, cruise marketing & business development

The Nova Star.

Nova Star Cruises Ltd. has appointed Danny Morton  Director, Cruise Marketing & Business Development.

For more than two decades Morton was general manager of White Point Beach Resort, and oversaw all aspects of operations including achievement of ISO 9001:2000 certification, ensuring quality standards development and human resource management throughout the resort. He was also part of the team that successfully rebuilt and reopened the resort in 2012, within one year of a devastating fire.

“We are very fortunate to have Danny join Nova Star Cruises’ growing team,” said Owen John, Vice President, Sales & Marketing, Nova Star Cruises in a press release. “His extensive experience, knowledge, and relationships within the tourism industry will be invaluable in helping us establish and build a long-term, sustainable cruise ferry service.”

Starting in 2014, Nova Star Cruises will provide daily round-trip ferry service aboard the brand new, 161-metre cruise ferry, Nova Star, between Yarmouth, Nova Scotia and Portland, Maine, from May 1 to November 2.

Morton will be based in Halifax, NS, and lead strategic marketing, business development and sales, and support the development and introduction of the Nova Star Discovery program. The Nova Star Discovery program will provide travelers with turnkey vacation experiences that bundle passage on the Nova Star with select tourism offerings throughout Nova Scotia.

“I’m thrilled to be a part of this exciting opportunity for Nova Scotia and to join the Nova Star Cruises team,” said Morton. "This is a great opportunity for me personally, and also for Nova Scotia as we begin work to restore cruise ferry service between Yarmouth and Portland, Maine."

“Nova Star Cruises presents a unique opportunity for visitors to, and tourism operators in, Nova Scotia and New England, and I look forward to working with industry partners to develop and market this vital link between Canada and the United States,” said Morton.

 Morton is a board member of the Nova Scotia Tourism Agency (NSTA) and the Tourism Industry Association of Canada (TIAC). He is also a past chair of the Tourism Industry Association of Nova Scotia (TIANS).

Nova Star Cruises estimates that more than 100,000 passengers will step aboard the Nova Star in the first year of operation. Nova Star will leave Portland each evening at 8 p.m. EST and arrive in Yarmouth at 7 a.m. AST the next morning. The ship will depart two hours later and arrive back in Portland at 5 p.m. local time.

With a casino, three restaurants, including sit down fine dining and a sumptuous buffet, a theater and live entertainment, plus a spa, art gallery and more, Nova Star will provide a wealth of on-board amenities for passengers to enjoy during the voyage.

Nova Star Cruises will attend and participate in the 2013 TIANS Tourism Summit from Nov. 24-26 in Halifax, NS. 


Organizations: Star Cruises, White Point Beach Resort, Tourism Industry Association of Nova Scotia Nova Scotia Tourism Agency Tourism Industry Association of Canada Yarmouth and Acadian Shores Tourism Association

Geographic location: Nova Scotia, Yarmouth, White Point Portland, Maine Halifax Portland New England Canada United States

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