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See all that Shelburne has to offer: New tourism plan highlights town, surrounding area

It’s all here! Shelburne reveals its tourism strategic action plan.
It’s all here! Shelburne reveals its tourism strategic action plan.

SHELBURNE, NS - Trace your name on the wall of glass at the Black Loyalist Heritage Centre; feel the salt air fill your lungs as you boat through the harbour and see where your lobster comes from; take a trip back to the 18th century; kayak across the deepest natural harbour in the world with historic Dock Street in the background.

It’s all right here in Shelburne.

“Shelburne is a great place of undiscovered gems and attractions,” said Chris Abbott, Shelburne's tourism and marketing co-ordinator.

For the first time, the town is actively marketing itself and the surrounding communities to help bring tourists to the area. It's hoped the Tourism Strategic Action Plan will bring in visitors who have landed in Halifax, from the ferry in Yarmouth or visitors from other parts of Nova Scotia to the area for more than a day trip.

The three-year plan will tempt, attract and reveal all the amazing things that can be experienced when vacationing in Shelburne, creating a roadmap for Tourism Shelburne and industry partners.

“The Tourism Strategic Action Plan outlines a vision, goals and actions in support of a growing tourism industry in Shelburne. The plan gives us a framework to move forward for tourism development activities to be undertaken by the town during the next three years,” said Abbott.

 Tourism is a $2-billion industry in Nova Scotia, providing 24,000 jobs. But there are some major hurdles the town needs to break through to bring some of those tourism dollars to the area, including competition with other seaside towns with already-established tourism strategies.

“The Town of Shelburne is an attractive place to live, work, play and visit,” said Abbott. “We’re looking to create marketing excitement that inspires visitors to choose Shelburne first and often.”

 

Must-do experiences when visiting Shelburne:

Culinary

Charlotte’s Lane is much-loved, but have you tried the Finest Kind food truck, where you can pair your locally-sourced snack with a sampler of craft beer and a tour of Boxing Rock brewery?

If you are looking for a real Nova Scotian experience, climb aboard Shelburne Harbour Boat Tours and tour the harbour to see just how fresh Atlantic lobster is caught.

Cultural

There is nothing more powerful than becoming immersed in the story of the Black Loyalists at the Black Loyalist Heritage Centre. Hear their stories, walk their land and see a history unearthed.

The Museums by the Sea are dotted along Dock Street in Shelburne, where visitors can learn how to build a dory or discover some of Shelburne's history.

Natural Wonders

This is where Shelburne shines the brightest. Whatever your plans, visitors will see the backdrop of Shelburne's natural wonders in all your experiences. There are dozens of some of Nova Scotia’s best beaches in the area. Swim up to the Sandy Point Lighthouse at high tide or leave footprints in the wet sand of its sand bar at low tide.

Experience the dark sky just minutes out of town at the South West Nova Bio Reserve.

Ecotourism

This is taking off in Shelburne with Candlebox Kayaking, geocaching or canoeing the backcountry through mini-rapids and calmer waters.

Events and festivals

 Shelburne will celebrate with the Tall Ships and Canada 150, but other unique festivals include Lobsterfest, whirligig and the Shag Harbour UFO event.

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