YARMOUTH, N.S. – As the ice surface was being prepared in the Mariners Centre for the Canadian Mixed Curling Championships being held in Yarmouth, in another part of the arena came an announcement that the federal government has contributed $38,868 to help support marketing activities for the event.
West Nova MP Colin Fraser said the funding will help the event's host committee as they work towards promoting Yarmouth County as a sport and event tourism destination.
The Canadian Mixed Curling Championships will see 14 teams from across the country competing for Canada’s biggest mixed curling crown. The event runs Sunday, Nov. 13, to Saturday, Nov. 19, at the Mariners Centre.
Fraser, who has been a longtime member of the Yarmouth Curling Club, said it is exciting to know that some of the finest curling happening in the country will be happening in Yarmouth.
“Here in Yarmouth our love for sports teams and famous hospitality are part and parcel of the same story,” he said, noting Yarmouth has proven itself in hosting other large-scale events such as the Redwood Cup national street hockey championships, two years of the international hockey World Junior A Challenge and four times as a host of Nova Scotia Music Week.
He said hosting large events is where Yarmouth’s star shines brightest and he noted that ‘events tourism’ has been at the forefront of this region.
It’s not just the federal government that is supporting this national curling event. The government of Nova Scotia is providing $30,000 towards the project through Communities, Culture and Heritage. The Town of Yarmouth is contributing $15,000, while the Municipality of the District of Yarmouth and the Municipality of the District of Argyle are each investing $7,500.
The host association is providing $93,953 through event registrations, ticket sales and sponsorships. Curling Canada is also providing some funding.
The host committee has been working hard for months to prepare for this event, which YASTA (Yarmouth and Acadian Shores Tourism Association) also worked on for years to secure. Yarmouth was selected as the host location from a field of 10 competitors across the country that were looking to host the event.
“We don’t want people to just come and play, we want them to experience all our community has to offer,” noted Fraser during his Nov. 8 funding announcement. The funding comes from ACOA’s Innovative Communities Fund.
Rick Allwright, president of the 2017 Canadian Mixed Host Committee Association, says planning has fallen well into place for this event. He noted there are around 140 volunteers who are helping with the event, which is more than they had originally expected to attract.
The physical process of turning the Mariners Centre, known for hockey and skating, into a curling rink began as soon as the final buzzer sounded at the end of the Nov. 6 Yarmouth junior A Mariners game.
“On Sunday we open with our opening ceremonies at 6 p.m. with our first draw beginning at 7 p.m.,” Allwright said. “I invite all of you to come and be a part of that.”