YARMOUTH, N.S. – The Yarmouth and Acadian Shores Tourism Association (YASTA) is looking to remind the province that there are iconic tourism sites in this part of the province.
And it is asking municipal units in the region YASTA serves to do the same by sending letters to the Nova Scotia government.
The provincial government previously announced that it is investing $8 million in tourism infrastructure – specifically, YASTA says, iconic tourism sites in the province.
But YASTA says initial discussions with Tourism Nova Scotia representatives and the Department of Business suggest that no sites in Yarmouth and Acadian Shores have been identified as potential locations for investment.
YASTA notes that sites such as Peggy’s Cove, the Halifax waterfront, Lunenburg, Bay of Fundy and the Cabot Trail have been identified as being the most competitive destinations for investment by the province. But it says there is also great tourism potential in the Yarmouth and Acadian Shores region.
“Considering that Yarmouth and Acadian Shores has a need for investment in our iconic tourism sites and that our destination is experiencing growth from high yield out-of-region visitors, we feel investment is not only a good idea but one that should be obvious,” YASTA says in literature it is looking to send to the province.
It says this region can help the province reach its target goal of $4 billion in tourism revenue but there needs to be investment here too.
