Yarmouth hairstylist launches Nek”UP”nomination

Carla Allen
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Hairstylist Heidi Kenney is twisting around an online fad that encourages overdrinking and encourages others to do the same. Her Nek”UP”nomination will result in makeovers provided by hairdressers looking to make a positive difference in the lives of others.

The owner of a local hair salon has launched a positive alternative to the neknomination online drinking game.

The dangerous fad is popular with younger drinkers who film themselves drinking to excess then upload the footage to the web and nominate others to do the same.

As the mother of two teenage daughters who are avid social media users, Heidi Kenney says she is appalled by the trend, which has resulted in deaths and alcohol poisonings.

“When I saw this I thought why are these young people using such a tool for such a bad thing?”

Kenney, also a frequent user of social media, decided to harness it for good instead of bad by starting the Nek"UP"nomination.

She’s providing a free makeover for someone nominated by others in the community and challenging two other hairdressers to do the same then “pay it forward.”

After providing a makeover, those hairdressers must nominate others to participate and grow the deed to greater proportions.

“I’m hoping they each will, ‘rise to the occasion and do some good deed DO's’," said Kenney, who works out of her salon three or four days a week on Lakeside Road then as an educator with the Matrix Canada artistic design team.

Through her travels, she has built up an extensive network of contacts in the hair industry.

Hairdressers in Edmonton and Ontario have already taken up her challenge for the next Nek”UP”nomination.

Kenney says she loves “empowering and lifting women up” and is looking forward to providing a little pampering and some tender loving care to someone who has had a bad day.

“I’d change her day and do something nice for her. It’s what we hairdressers do. It’s one of the good parts of our job.”


Organizations: Matrix Canada

Geographic location: Lakeside Road, Edmonton, Ontario

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Recent comments

  • Katie
    February 28, 2014 - 15:48

    This is such a great idea. Hope it catches on.